How to Get More Business, More Clients and Make More Money
The difficult part is that there are so many choices. Sometimes one particular avenue is going to be the right choice to build your business, other times it's going to be a specific marketing mix. You're looking for the most effective and inexpensive ways to promote and market your business. Most business owners have had the experience of spending money on marketing that never paid for itself. So, how do you find that magic marketing equation that not only pays for itself, but brings you more business, more clients and makes you more money?
That's not always that easy to answer; chances are you've tried Internet marketing, advertising, direct marketing, networking, advertising and/or Internet marketing (including social media, bogging, Adwords, email marketing, social media, etc.). Maybe some of these approaches paid off and maybe none gave you the results you were looking for. If that's the case, don't despair, you're personalized successful marketing approach is there, you just need to find it.
To begin with define your product or service. How do you describe it? Is your pitch meeting your needs, or your client's needs? Make sure your description and pitch is tailored to meet your customers and clients needs. Next define your target market. Who are you selling to? Once you've defined that find out how to best reach this market. What do they read? What do they view? What do they listen to? What type of sites do they visit on the net? Once you've answered those questions, you're well positioned to create a marketing campaign that actually works to build your business.
The cornerstone of any effective marketing campaign is a traditional public relations campaign. Media exposure builds your credibility and and validation. You can then leverage your press coverage to find more potential clients and customers. PR is an ongoing process, the more media coverage you have, the more media coverage you get. Once you start garnering coverage in newspapers, magazine, TV or radio, it's time to add the next step. Start using social media and bogs to maximize and amplify your media coverage. If you're covered in a local newspaper or on the Today Show, or the Wall Street Journal or CNN, let the world know about that. There is no better tool that the Internet to get the word out. Finally make sure that your website talks directly to your clients needs, answers their questions, and explains why you're the person or the company that can solve their problems and meet their needs. Utilize your media on your website. Use your blog to reinforce your message and educate your prospects, customers and clients.
This marketing strategy will not work for you overnight, but if you implement it faithfully and stick with it ' it will work!
Copyright © Anthony Mora 2010
About the Author:
Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \\\"Spin to Win,\\\" is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \\\"Spin to Win\\\" can be utilized by heads of major corporations, small business owners, and entrepreneurs.